THIS PHOTOGRAPH SHOWS THE JOYOUS CARNAGE of a spice tasting which I put on for Evening Standard journalist, Victoria Stewart. As a food writer she has a reputation for spotting up and coming companies, so I couldn't have been more excited when she showed an interest in Rooted Spices.
Victoria was keen to understand just how different spices can taste, so I created a test – pitching supermarket spices from "countries of multiple origins" in unlabelled jars alongside our "single origin spices".
It was so exciting to watch someone else's astonishment at the broad spectrum of how different spices can smell and taste. To read more about what Victoria made of the day, CLICK HERE.